Cyclists promote themselves, but cycling needs energy and motivation. Promotion is important in bringing cycling forward in your city and region, and to motivate more people to get on the bicycle.

Promotion is everywhere nowadays. Those who do not advertise are hardly noticed. For many decades the car industry has invested billions of Euros to advertise their cars and to promote driving as something positive. As a result cars have penetrated society. In comparison with that the cycle industry is weak. There are not many people or companies who earn money with cycling, since bicycles are cheap compared with cars. Cycling is cheap and also sustainable. Promoting cycling is like David against Goliath.

Cyclists are the good guys – especially women.