Promotion: what to do | Cycling inspiration

Let cyclists know that they are the good ones. Tell them that they are on the right track.
Ask cyclists to promote their human kind of travelling. People are more attractive than bicycles or cars.
Look for potential partners with an interest in cycling promotion and form alliances. Potential partners are health insurance companies, employers, public transport companies, the tourism and the bicycle industries.
Do not leave out any occasion to celebrate progress for cyclists. Celebrate the inauguration of new cycle routes. Invite the mayor and other important people to let them present themselves as friends of the cyclists.