The cycle association in Rostock and the municipality organised an opening ceremony when the signposting of the university cycling network was inaugurated.
Promotion: examples
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Students of the college “Rostocker Technische Kunstschule” produced a cinema spot to promote cycling. As part of a semester project, they developed the spot from idea to realization in close contact with BSC partners in Rostock. It was shown in the main cinemas in Rostock for several months.
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One of the students participating in the cinema spot carried out another idea: A documentary of cycle tours in the Rostock region filmed with a TV camera installed on a bicycle. The film was produced very professionally, including subtitles with speed and position of the driver.
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Rostock and other partners produced a variety of small but useful give-aways to promote cycling and encourage cyclists: Postcards, stickers, pins or reflectors.
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Some BSC partners produced T-shirts to promote cycling. These T-shirts can be used as gifts to motivate keen cyclists.
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Many partners within the BSC projects organized events to promote cycling. The European mobility week or European car free day are favourable occasions to celebrate cycling.
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Västerås invited international partners from the BSC project to a public presentation of their pilot action about transport by bicycle. Speeches from international partners and a cycle trip with the transport items made nice photos and quotations for media, which encouraged all participants.
