Campaign “Cycling to Work”



The German cycle association ADFC organizes in partnership with a big health insurance company (AOK) the campaign “Cycling to Work”. It is a competition whose goal is to motivate people to go by bicycle to their workplace. The participants have to show that they cycle on at least 20 days to work in a period of three months (June to August). Then they can win attractive prizes (trips, ride in a hot-air balloon etc.). Employees usually take part in teams Number of points of all participants in comparison of four to motivate and monitor themselves.

The campaign is based on an idea from Norway and Denmark. In Germany it was first successfully tried in one county in 2001, in the whole of Bavaria in 2002 and step-by-step extended to the whole of Germany in 2006. In 2005 the number of participants reached 100.000. In Denmark a similar campaign involved two percent of the population.

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