- Talk and inform people about cycling in a positive way. Do not emphasize obstacles and dangers too much.
- Publish a leaflet and recommend certain behaviour for more safety.
- Ask the local newspaper to make a series about cycling.
- Ask TV or radio stations to inform about cycling. Give them input, invite them to all activities related to cycling.
- Use your own publishing facilities to inform people about cycling.
- Inform yourself in the street and in the internet.